when borders bookstore opened on mill
avenue back in 2001, there was a fair amount of grumbling
that it wasn't the right fit for the eclectic downtown area.
it was too corporate, as were several of the other big name stores
that opened around that time - the gap, bath and body works,
abercrombie & fitch. the corporatization of mill experiment
hasn't worked - none of these stores have survived the
economic slump. left behind are empty stores and big
signs. at first glance this looks like one more
indication that things are going south, but a closer look
reveals an opportunity: to fill the empty stores on mill
with the same eclectic mix of stores that made mill such
an interesting destination, rather than an aspiring mall.